Join the
90 Nation.
90% of heart attacks are preventable — that's the population statistic we named our membership after. One plan, everything included: annual labs, Corwin AI, and a care team that treats you like family.
Because family doesn't come with tiers. We're Ben & Betsy — a husband-and-wife team — and we don't mark up the labs: your annual comprehensive panel is included at our cost. Membership pays for the care around it — Corwin AI, personalized protocols, and your care team.
90% of heart attacks are preventable.
That's the population statistic our whole membership is built around. One plan, one family, one number worth fighting for.
Membership opens soon — waiting-list members are welcomed first.
*NY & NJ: +$371/yr state lab fee — passed through at our exact cost. Your state's lab regulations cost more to serve; we don't mark that up.
Join our 90 Nation
90% of heart attacks are preventable.
Everything your membership includes.
One plan, one family — annual labs at our cost and a full year of care around them. Here's everything that comes with it.
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Annual comprehensive lab panel
99+ biomarkers, included at our cost, drawn at Quest Diagnostics and physician-reviewed.
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Corwin AI health companion
Unlimited text and voice conversations that remember your story — plus the AI Health Insights Panel, six AI perspectives on every result.
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Personalized protocols
Educational lifestyle guidance built from your labs, reviewed with your care team.
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Heart Health Score tracking
Watch your 0–100 score move as your habits do.
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SMS coaching
Nudges, check-ins, biomarker trend updates, and answers right in your texts.
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CCTA concierge access
Member pricing on physician-ordered cardiac imaging coordination.
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Your care team
Physician-reviewed labs and imaging, with real people behind every plan.
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Community, live streams & rewards
Member community, live sessions, and Billion Bucks rewards for healthy habits.
What's in your annual panel 99+ biomarkers · 37 advanced lab tests · included at our cost
Lipids & Particles
Lipid Panel · LDL Particle Fractionation · ApoB · ApoA1 · Lp(a) · Oxidized LDL · Omega 3/6 Panel
Metabolic Health
HbA1c · Fasting Insulin · Uric Acid · Comprehensive Metabolic Panel (glucose, electrolytes & more)
Inflammation & Immunity
hs-CRP · ESR · Myeloperoxidase (MPO) · Lp-PLA2 · Homocysteine · ANA · Rheumatoid Factor
Hormones & Thyroid
TSH · Free T4 · Free T3 · Thyroid Antibodies · Testosterone (Total & Free) · Estradiol · Progesterone · DHEA-S · SHBG · Cortisol AM
Organ Function
Kidney & liver markers (eGFR, creatinine, ALT, AST via CMP) · GGT · Amylase · Lipase
Blood & Nutrients
CBC with Differential · Iron · Ferritin · Vitamin D · Vitamin B12 · Folate · RBC Magnesium · CoQ10
Composite panels (like the CMP and CBC) expand into 99+ individual biomarkers. Drawn at Quest Diagnostics locations nationwide, physician-reviewed, and included in membership at our cost.
Explore every test- Physician-ordered, with physician-reviewed results
- Real-time insurance verification & prior authorization handled
- Scheduling at an in-network imaging facility near you
- Upfront out-of-pocket estimate — cash-pay always available
3 Billion Beats is an educational platform. "90% of heart attacks are preventable" is a population statistic, not a personal guarantee. Your labs and protocols are physician-reviewed, and your care team is here for the questions in between — always talk with your physician about medical decisions.
3 Ways to Make It Easier
One membership, one honest price — and a few family-friendly ways to pay for it. HSA/FSA cards accepted.
1. Pay Annually
The annual plan is $900/yr* — or spread it out from ~$75/mo with Affirm or Klarna. That's less per month than the $90/mo monthly option.
2. Use Your HSA/FSA Card
HSA/FSA cards accepted at checkout — many members pay with pre-tax dollars they've already set aside for their health.
3. Member CCTA Rate
The CCTA concierge add-on is $350 standalone — 90 Nation members pay $315 for the same white-glove coordination.
*NY & NJ: +$371/yr state lab fee — passed through at our exact cost. Your state's lab regulations cost more to serve; we don't mark that up.
Pay with HSA / FSA
HSA/FSA cards accepted
Your labs and imaging are ordered and supervised by our partner physician practice, and HSA/FSA cards are accepted at checkout — so many members pay for their 90 Nation membership with pre-tax dollars they've already set aside for their health.
- Pay directly with your HSA/FSA debit card at checkout
- TrueMed integration for instant Letter of Medical Necessity
- Download LMN + itemized receipt for your plan administrator
- Works for membership, CCTA concierge fees, and facility imaging fees
Your credentials are encrypted and never stored by 3BB.
Bloodwork tells you the chemistry. A CCTA shows you the arteries themselves.
Most heart attacks strike people whose standard numbers looked fine. A coronary CT angiogram looks directly at your arteries, revealing plaque that bloodwork alone can't see — so you and your care team can act on what's actually there.
Available as a concierge add-on for 90 Nation members.
Learn about CCTACardiac CT — Without the Hassle
$350 Standalone · $315 for 90 Nation Members · Scan Fee Not Included
Getting a Coronary CT Angiography (CCTA) requires a physician order — and most doctors won't write one. Our CCTA Concierge connects you with the 3BB Physician Network for CCTA approval, then handles everything else: insurance coordination, facility discovery, and appointment scheduling. The $350 fee covers the physician consult and full concierge service — 90 Nation members pay $315. The imaging scan itself is paid directly to the facility at their quoted cash-pay rate.
- Physician consult + CCTA order through our 3BB Physician Network
- Insurance coordination and advocacy
- "Find Your CTA" — compare cash-pay pricing near you
- AI agent calls facilities to book your appointment
- Corwin texts you real-time status updates
- The imaging scan itself — you pay the facility directly ($399–$759 typical cash-pay)
Insurance coordination is facilitated through our partner physician practice. HSA/FSA cards accepted for both the concierge fee and the facility scan fee.
Find Your CCTA Center
Select a facility to book
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Talk it through, text a question, or just check in.
Corwin is your AI health companion — there whenever you need him, day or night, on your terms. He knows your story: your labs, your goals, and every conversation, so each check-in picks up right where you left off.
Explore Every Test
Your annual All Systems Go panel runs 37 test orders that expand into 99+ individual biomarkers — drawn at Quest locations nationwide, physician-reviewed, and included in membership at our cost. Search or browse every one below.
Lipid Panel Lipids & Particles Your foundational cholesterol picture — total, LDL, HDL, and triglycerides.
The standard lipid panel measures total cholesterol, LDL (“bad”) cholesterol, HDL (“good”) cholesterol, and triglycerides. It’s the baseline most physicals stop at — we use it as a starting point, then go far deeper with particle-level testing, because cholesterol totals alone miss a large share of cardiovascular risk.
LDL Particle Fractionation (Ion Mobility) Lipids & Particles Counts and sizes your LDL particles, not just the cholesterol inside them.
Standard LDL-C estimates the cholesterol carried by your LDL, but risk tracks with the number and size of the particles themselves. Ion-mobility fractionation counts your LDL particles and measures how small and dense they are — small, dense LDL is more strongly associated with plaque formation than large, buoyant LDL.
Apolipoprotein B (ApoB) Lipids & Particles The single most accurate count of the particles that drive plaque.
Every atherogenic particle carries exactly one ApoB protein, so ApoB is a direct count of the particles that can lodge in your artery walls. Large analyses have found ApoB predicts cardiovascular events better than LDL cholesterol — especially when the two disagree, which is common in metabolic dysfunction. It’s one of the most important numbers most standard panels never report.
Apolipoprotein A1 (ApoA1) Lipids & Particles The protein backbone of your protective HDL particles.
ApoA1 is the main protein in HDL (“good”) cholesterol and reflects how well your HDL can carry cholesterol away from artery walls. Read alongside ApoB, it helps paint a fuller picture of the balance between plaque-forming and plaque-clearing particles than cholesterol totals alone.
Lipoprotein(a) — Lp(a) Lipids & Particles An inherited, one-time risk marker most people are never tested for.
Lipoprotein(a) is a largely inherited particle that can meaningfully raise cardiovascular risk. It affects roughly 1 in 5 people, yet very few have ever been tested. Because it’s about 90% genetic, a single lifetime measurement usually tells you what you need to know — and it’s almost never part of a standard cholesterol panel.
Oxidized LDL (OxLDL) Lipids & Particles Measures whether your LDL is actively doing damage — not just present.
Oxidized LDL reflects LDL particles that have been chemically damaged and are actively contributing to plaque formation and arterial inflammation. It’s one of the more direct signals of whether cholesterol is causing harm right now, rather than simply how much is circulating.
Omega 3/6 Panel Lipids & Particles Your omega-3 to omega-6 balance — a lever you can move with diet.
This panel measures key omega-3 (like EPA and DHA) and omega-6 fatty acids and the balance between them. That balance influences inflammation and cardiovascular health, and it’s one of the most responsive markers to dietary change — making it a useful way to track how nutrition shifts are landing.
Hemoglobin A1C Your average blood sugar over the past ~3 months.
A1C reflects your average blood glucose over roughly three months. Because metabolic dysfunction is a major, often-silent driver of heart disease, tracking A1C helps surface insulin resistance and rising blood-sugar trends early — well before they’d show up as a fasting-glucose problem.
Fasting Insulin Often the earliest signal of insulin resistance, years before glucose rises.
Fasting insulin can climb long before fasting glucose or A1C move, making it one of the earliest windows into insulin resistance — a root driver of cardiovascular and metabolic risk. Standard panels rarely include it, which is why early metabolic dysfunction so often goes unseen. (Paired with glucose, it also lets us calculate HOMA-IR.)
Uric Acid A metabolic marker linked to blood pressure and heart health.
Beyond its role in gout, uric acid is associated with blood pressure, metabolic health, and cardiovascular risk. Elevated levels can reflect underlying metabolic dysfunction, so we track it as part of the fuller metabolic picture.
Comprehensive Metabolic Panel (CMP) 14 markers covering blood sugar, electrolytes, kidney, and liver function.
The CMP is a 14-analyte panel covering fasting glucose, electrolytes (like sodium and potassium), kidney markers (creatinine, eGFR), and liver enzymes (ALT, AST). It’s a broad safety-and-function check that anchors both your metabolic picture and organ health — one composite order that expands into many individual biomarkers.
hs-CRP Inflammation & Immunity A sensitive marker of the low-grade inflammation behind plaque.
High-sensitivity C-reactive protein detects the low-grade, systemic inflammation that fuels atherosclerosis. Because heart disease is as much an inflammatory process as a cholesterol one, hs-CRP adds risk information a lipid panel can’t — sometimes flagging concern even when cholesterol looks fine.
ESR (Sed Rate) Inflammation & Immunity A general gauge of inflammation across the body.
The erythrocyte sedimentation rate is a long-established, general measure of inflammation. Read alongside more specific markers like hs-CRP, it helps confirm whether an inflammatory process is present and worth understanding further with your care team.
Myeloperoxidase (MPO) Inflammation & Immunity Signals inflammation specifically within the artery wall.
Myeloperoxidase is an enzyme released by active immune cells that points to inflammation within the blood-vessel wall itself — the kind tied to unstable, vulnerable plaque. It adds a vascular-specific layer to the inflammation picture that general markers can miss.
Lp-PLA2 Inflammation & Immunity An enzyme tied specifically to inflamed, plaque-prone arteries.
Lp-PLA2 is an enzyme closely linked to inflammation inside the artery wall and to plaque that’s more prone to rupture. Unlike broad inflammatory markers, it’s relatively specific to vascular inflammation, helping distinguish arterial risk from general inflammation.
Homocysteine Inflammation & Immunity An amino acid that, when elevated, can injure blood vessels.
Homocysteine is an amino acid that, at elevated levels, is associated with damage to the blood-vessel lining and higher cardiovascular risk. It’s often influenced by B-vitamin status and methylation, so it can point toward root causes that are addressable through nutrition with your care team.
Antinuclear Antibodies (ANA) Inflammation & Immunity Screens for autoimmune activity that can drive inflammation.
ANA is a screening marker for autoimmune activity. Because autoimmune and inflammatory conditions can quietly contribute to cardiovascular and whole-body risk, we include it to help surface immune drivers that standard cardiac workups overlook.
Rheumatoid Factor (RF) Inflammation & Immunity An immune marker associated with inflammatory conditions.
Rheumatoid factor is an antibody linked to rheumatoid arthritis and other inflammatory conditions. Chronic inflammation of this kind is associated with elevated cardiovascular risk, so it adds another lens on the immune and inflammatory factors that shape heart health.
TSH Hormones & Thyroid The master signal that sets your thyroid — and metabolic — pace.
Thyroid-stimulating hormone is the pituitary’s signal to the thyroid and the first-line marker of thyroid function. Because thyroid status influences metabolism, cholesterol, and heart rate, an out-of-range TSH can ripple into cardiovascular and metabolic health.
Free T4 Hormones & Thyroid The circulating thyroid hormone available to your tissues.
Free T4 measures the unbound thyroxine available to your cells. Paired with TSH and Free T3, it gives a fuller view of thyroid function than TSH alone — useful because thyroid imbalances can quietly affect cholesterol, weight, and cardiovascular health.
Free T3 Hormones & Thyroid The active thyroid hormone that drives your metabolism.
Free T3 is the most metabolically active thyroid hormone. Measuring it alongside TSH and Free T4 helps reveal how well your body is converting and using thyroid hormone — a factor in energy, metabolism, and heart health that a single TSH can miss.
Thyroid Antibodies (Thyroglobulin + TPO) Hormones & Thyroid Screens for autoimmune thyroid activity behind thyroid dysfunction.
Thyroid antibodies (thyroglobulin and TPO) reveal whether an autoimmune process is affecting your thyroid — the most common cause of thyroid dysfunction. Since thyroid health influences metabolism and cardiovascular risk, catching an autoimmune driver early opens more room to act.
Testosterone (Total & Free) Hormones & Thyroid A key hormone — measured total and bioavailable — tied to metabolic health.
We measure both total testosterone and the free, biologically active fraction. Testosterone influences muscle, metabolism, mood, and cardiovascular health in people of all genders, and because much of it circulates bound and inactive, the free measure often reflects true hormonal status more accurately. Imbalances frequently travel with metabolic dysfunction.
Estradiol Hormones & Thyroid A primary estrogen that influences vascular and metabolic health.
Estradiol is a primary form of estrogen relevant to people of all genders. It plays a role in blood-vessel function, bone, and metabolic health, so it’s part of the hormonal picture that shapes cardiovascular risk over time.
Progesterone Hormones & Thyroid A hormone that helps contextualize overall endocrine balance.
Progesterone helps round out the hormonal picture, particularly for women, and supports interpretation of the broader endocrine balance that intersects with metabolic and cardiovascular health.
DHEA-S Hormones & Thyroid An adrenal hormone reflecting stress resilience and hormonal reserve.
DHEA-S is an adrenal hormone that serves as a building block for other hormones and reflects hormonal reserve and stress physiology. Because chronic stress is a genuine driver of cardiovascular risk, DHEA-S adds insight into that often-overlooked dimension.
SHBG Hormones & Thyroid Controls how much of your sex hormones are actually active.
Sex hormone-binding globulin controls how much of your testosterone and estrogen is bound versus free and active. It also tracks with insulin resistance, so it helps connect hormonal and metabolic health in one measure.
Cortisol (AM) Hormones & Thyroid Your morning stress hormone — a window into chronic stress load.
Cortisol is the body’s primary stress hormone, and a morning measurement captures it near its natural daily peak. Chronically dysregulated cortisol is linked to blood pressure, metabolism, and cardiovascular risk, making it a meaningful part of a root-cause picture.
GGT Organ Function A liver enzyme that also flags oxidative stress and metabolic strain.
Gamma-glutamyl transferase is a liver enzyme that, beyond liver health, is associated with oxidative stress and metabolic and cardiovascular risk. Even within “normal” ranges, rising GGT can hint at metabolic strain worth understanding.
Amylase Organ Function A pancreatic enzyme included as a broader organ-safety check.
Amylase is an enzyme primarily from the pancreas. It’s included as part of a thorough organ-function and safety picture, helping ensure the systems around your metabolic health are working as they should.
Lipase Organ Function A pancreatic enzyme that rounds out organ-function screening.
Lipase, another pancreatic enzyme, complements amylase in checking pancreatic and digestive health — part of the comprehensive organ-function screening that surrounds your cardiovascular and metabolic markers. (Your kidney and liver markers are also covered within the Comprehensive Metabolic Panel.)
CBC with Differential Blood & Nutrients A complete blood count covering immune cells, red cells, and platelets.
The complete blood count with differential measures red cells, white cells (and their types), and platelets. It’s a foundational health and safety panel that can surface anemia, immune activity, and clotting-related factors — one composite order expanding into many individual values.
Iron (Total) Blood & Nutrients Circulating iron, essential for oxygen delivery and energy.
Total iron reflects the iron available for making hemoglobin and delivering oxygen. Both low and high iron can affect cardiovascular and metabolic health, so it’s read alongside ferritin for a fuller iron-status picture.
Ferritin Blood & Nutrients Your body’s iron storage — and a sensitive inflammation marker too.
Ferritin reflects stored iron and doubles as an inflammation marker, since it rises with inflammatory activity. That dual role makes it useful for understanding both nutrient status and hidden inflammation.
Vitamin D (25-OH) Blood & Nutrients A widely deficient vitamin tied to vascular and immune health.
25-hydroxyvitamin D is the best measure of vitamin D status. Deficiency is common and associated with cardiovascular, immune, and metabolic health — and because it’s so responsive to supplementation and sunlight, it’s a highly actionable marker to track.
Vitamin B12 Blood & Nutrients Essential for nerves, red blood cells, and homocysteine control.
Vitamin B12 supports nerve function, red-blood-cell formation, and healthy homocysteine metabolism. Low B12 can raise homocysteine and cause fatigue, so it connects nutrient status to cardiovascular risk in a very addressable way.
Folate (Serum) Blood & Nutrients A B vitamin central to methylation and homocysteine balance.
Folate works with B12 to keep homocysteine in a healthy range and support methylation — the biochemistry behind many root-cause pathways. It’s a nutrient lever that’s straightforward to correct once measured.
RBC Magnesium Blood & Nutrients A cell-level magnesium reading tied to rhythm and blood pressure.
Measuring magnesium inside red blood cells reflects tissue stores more accurately than a standard serum test. Magnesium supports heart rhythm, blood pressure, and metabolic health, making adequate levels quietly important for cardiovascular wellbeing.
CoQ10 Blood & Nutrients A cellular-energy antioxidant important for the heart muscle.
Coenzyme Q10 helps your cells — especially energy-hungry heart muscle — produce energy and acts as an antioxidant. Levels can fall with age and with certain medications like statins, so measuring it helps ensure this heart-supporting nutrient stays where you want it.
No tests match your search. Try a marker name like ApoB, thyroid, or inflammation.
Pricing FAQ
Membership, payment, labs, and imaging — search or browse every answer.
What's included in my 90 Nation membership? Membership
Everything. Your membership includes an annual comprehensive lab panel at Quest Diagnostics — included at our cost, with no markup — plus the Corwin AI health companion, personalized physician-reviewed protocols, Heart Health Score tracking, SMS coaching, and CCTA concierge access at member pricing. We don't mark up the labs; membership pays for the care around them. Welcome to our family.
How much does membership cost? Pricing & Payment
The 90 Nation is $900/year — or from ~$75/mo with Affirm or Klarna. Prefer monthly? It's $90/month as a 12-month membership, paid monthly, renewing annually. Full refund within 7 days of your first payment. HSA/FSA cards accepted. *NY & NJ: +$371/yr state lab fee — passed through at our exact cost. Your state's lab regulations cost more to serve; we don't mark that up.
Can I use my HSA or FSA to pay? Pricing & Payment
Yes — HSA/FSA cards accepted. Your labs and imaging are ordered and supervised by our partner physician practice. You have three ways to pay: (1) Pay directly with your HSA/FSA debit card at checkout, (2) Use our TrueMed integration — a 2-minute health survey generates an instant Letter of Medical Necessity, or (3) Pay with a regular card and download your LMN + itemized receipt to submit to your plan administrator.
Is this covered by insurance? Pricing & Payment
Your annual lab panel is ordered through our partner physician practice and included in your membership at our cost — we don't bill insurance for it, and we don't mark it up. For cardiac CT imaging, our CCTA Concierge team actively works with your insurance provider to obtain prior authorization and coverage. You'll receive real-time status updates from Corwin throughout the process.
What if the 90 Nation isn't right for me? Membership
Then we part as friends. Full refund within 7 days of your first payment. That applies to your very first annual or monthly payment — try the membership, meet Corwin, see how the family takes care of you, and if it's not a fit, we'll refund you in full. After the refund window, monthly memberships continue through the 12-month term and renew annually.
Why do NY & NJ members pay a state lab fee? Pricing & Payment
Radical transparency: NY & NJ: +$371/yr state lab fee — passed through at our exact cost. Your state's lab regulations cost more to serve; we don't mark that up. Everywhere else, the price is the price.
Where do I get my labs drawn? Labs & Testing
Labs are performed through Quest Diagnostics, with thousands of locations nationwide. After ordering, you'll receive a lab requisition from our partner physician and can visit any nearby Quest location at your convenience — no appointment needed.
What is the CCTA Concierge Service? CCTA
The CCTA Concierge is an optional add-on: $350 standalone, or $315 for 90 Nation members. This fee covers our physician consult and concierge services — NOT the imaging scan itself. We coordinate insurance through our provider network, use our "Find Your CTA" tool to compare cash-pay pricing near you ($399–$759 typical), and our AI agent books your appointment. You pay the imaging facility directly at their quoted cash-pay rate. HSA/FSA cards accepted for both our fee and the facility scan fee.
What makes this different from a regular blood test? Labs & Testing
Standard physicals only test total cholesterol and LDL. Your included annual panel tests 99+ advanced biomarkers including ApoB, Lp(a), insulin resistance markers, inflammation panels, hormones, and Omega-3 — giving a complete picture of your cardiometabolic risk 10-20 years before symptoms appear. Every result is analyzed by our AI Health Insights Panel and explained in plain language by Coach Corwin.
No answers match your search. Try HSA, refund, or insurance.